#SeeingIsBelieving Newsletter (09.04.19)

Seeing is Believing highlights the fact that what we see has the power to shape what we believe. There are countless examples of how "seeing is believing" often plays out. At home, who cooks the meals? Who does the dishes? Who mows the lawn? Seeing chores divided by gender leaves a lasting impact on children, who often perpetuate those same norms in their own lives as adults. In public parks, what's the typical profile of the people memorialized in statues and monuments? That shapes who we believe to be important, influential, and memorable - and data shows that statues and monuments tend to be men. These patterns also exist in the media, schools, film, politics, and beyond.

How can you support gender equality through Seeing Is Believing? For starters, we all can change our behaviors and beliefs, daily. You can break stereotypical household norms and set a more conscious example for children at home. You can contact your local government about the importance of gender parity (and racial equity, and more) in public monuments and statues. You can speak with your HR representative if there's a disproportionate number of portraits of men hanging in your office lobby, conference rooms, and hallways. Ratios and representations do not change on their own - we change them. Every individual in our society has the power to ignite change, and that's what every genEquality activation aims for: activating people to achieve gender equality. 

Wear your beliefs and support the cause. Get your Seeing is Believing Nudge Tee (or onesie!) now.