Fonts Can Activate Equality and Inclusion

Since up to 93% of what we say is how we say it, we thought that we should make sure every aspect of our communication conveys our values and mission.

Our typefaces are Literata (serif font) and Hind (sans serif font).

Literata
Designed by TypeTogether, led by designer Vera Evstafieva with Veronika Burian, Irene Vlachou, and José Scaglione, Literata is a serif font created with equality of access in mind; the developers call it an “every-device font.” Its tiny file size and infinite adjustability make it perfect for developers, mobile apps, and every screen imaginable. As an added bonus, since it was commissioned for Google Books in 2020, the entire font family is available for free via Google Fonts.  

Hind
Hind is a sans-serif font designed by Manushi Parikh for the Indian Type Foundry, based in Ahmedabad, India. A major reason we gravitated towards Hind is its inclusive design. Published in 2014, Hind is an Open Source typeface supporting the Latin and Devanagari scripts - which is rare. Each font in the Hind family has 1146 glyphs, and Hind’s letterforms have a humanist-style construction.

You can see both fonts on display throughout our website, and also in this post’s graphic!

While women make up more than half of the design workforce, typography appears to be a particularly male-dominated area of the design industry. It’s been suggested that type design’s roots in the historically male-dominated world of printing has resulted in today’s gender disparities; as of 2019, only 24.6% of Rentafont's fonts were designed by female designers. Whatever the historical reason behind the inequity, we wanted to be very intentional with our brand’s font choices and try to correct for it in our own way. Not only are we committed to shedding light on this disparity, but from now on, every word we write will be imbued by the values of equality and inclusion via fonts designed by women-led typography teams and designers.