As the Barbie movie approaches the $1.5 billion mark at box offices globally, we continue to celebrate its 10-weeks-and-running rise and impact — especially in reinforcing how Seeing Is Believing.
Its incredible box office success isn't just a boon for female directors, inspiration for budding directors and screenwriters, and empowerment of feminist narratives, ideals, and perceptions. There are also some other unexpected, and perhaps unusual, market externalities. Read on for more.
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