Can you imagine a world in which women and men share equal caregiving responsibilities? genEquality believes that a society like this is possible, and moreover, we know that in order for an equal society to exist, we must all become part of the cultural shift- change the beliefs, behaviors and practices that maintain these systemic and behavioral imbalances between the treatment of men and women.
Our 10 activations or actions are designed to support the cultural change that are needed to dismantle gender inequality. Today, we invite you to #ShareTheWork.
Things only change if we collectively work on changing them. We can start with our language.
Dr. Maya Angelou, the revered late poet, often stressed the power of one's words and being mindful when you speak. “You must be careful. Care about calling people out of their names, using racial pejoratives and sexual pejoratives and all that ignorance,” she said during an interview for Oprah's Super Soul Conversations podcast. “Don’t do that.”
Actions Inform Culture is an activation focused on ending sexual harassment and assault. Policies and laws alone will not solve these violent problems; the onus rests on individuals and societies to end rape culture and violence.
Read MoreSeeing is Believing highlights the fact that what we see has the power to shape what we believe. There are countless examples of how "seeing is believing" often plays out. At home, who cooks the meals? Who does the dishes? Who mows the lawn? Seeing chores divided by gender leaves a lasting impact on children, who often perpetuate those same norms in their own lives as adults.
Read MoreOne year ago, many primary races for elected office were underway and ultimately won by a record number of women, up and down the ballot.
Our "Elect Broadly" nudges and action campaigns are aimed at a higher ideal. Government is at its best when it is truly representative of the people, both in its makeup, its ideals, and its policies. By donating, volunteering, and voting, we can change the face of government.
At genEquality, we have long highlighted the importance of language in advancing gender equality. Our very first nudges were language-based: greet neutrally and mind the adjective! Still, we always appreciate new research that reinforces the role of language in reducing gender bias and advancing gender equality.
Read MoreA significant, but under-reported, aspect on the U.S. Women National Team (USWNT) ask of the U.S. Soccer Federation is to invest equitably in additional areas such as coaching and training, travel, and marketing budgets. As USWNT co-captain Megan Rapinoe explained last month:
"Do you have an idea other than sexism as to why people aren’t investing in women’s sports in a huge way right now? Probably 75 percent of the people going to Major League Soccer games — are they going because they’re hard-core soccer fans or because it’s a cool experience? The MLS marketing is great, the branding is great, and it’s a fun atmosphere to be a part of. I feel like women could have the exact same thing,but for some reason people aren’t investing in it."
Read More
genEquality is showcasing at the 2018 Speak Up, Rise Up storytelling festival!
The goal of the genEquality Showcase is to share the seemingly-small, but super-meaningful actions that people take in their daily lives in order to move the needle a little closer to gender equality. By sharing these anecdotes and stories, our storytellers provide inspiration for the rest of us as we collectively seek to create positive change.
Read More